Is It Even Possible to Write a Great Blog Post Without Losing Your Soul?
It is an all too common scene in my blogging journey. I sit down to write a great blog post and I can almost instantly feel the battle. There is tension between the desire to write what is truly resonating in my heart and to write what will be popular with readers and create a lot of page views and maybe even a little income.
I sigh and start writing. I am not immune to the pull of the world, to write what is popular and what I know will create the most page views. I also have this intense desire to write from my heart and to write what I believe I am supposed to write. The problem is that what I want to write is often not what is popular in the Google searches and the Pinterest Boards.
Thankfully, I have come to the place where I can do both. I can write a great blog post while staying true to myself. Do want to know my secret?
You can read all kinds of blogs about blogging. Blogs about blogging are definitely the thing to do these days. You can learn about traffic,
I can tell you that what people really really want from your blog is to hear from YOU. They want authenticity. They want vulnerability. Trust me, readers these days can smell fake from a mile away. They want real and they want the truth.
So, how do you write a great blog post that people will want to read while not losing your soul?
Here is 6 Tips.
A Great Blog Post Starts with the Habit of Daily Writing.
I have written quite a bit about the importance of a daily writing habit. I confess I am definitely not perfect at keeping this a priority. I slip away for a few days at a time or even a few weeks at a time. I can tell you that my writing suffers greatly when I am not writing on a daily basis.
Set a goal to write for a certain about of time or a certain number of words each day. Then sit down and just start writing. Write whatever comes to your mind. It does not have to make sense. It does not have to flow.
Just start writing….and don’t stop until you are done for the day. Stop when you reach your goal or just keep writing if you are really on a role.
Daily writing is so important for maintaining your voice. Your voice is unique to you and is what makes your writing so special. The more you write the more you are in tune with your own writing voice. Write daily and your voice will become quite clear.
Blog posts written in your voice are way better and more likely to be successful than if you wrote in an inauthentic way.
A Great Blog Post Has a WHY
Why in the world did you even start this whole blogging thing anyway? Lord knows blogging is not a get rich quick scheme. It can take a very long time to be really noticed. Not only that, blogging is HARD. There is a big learning curve and it is a job that never sleeps.
There has to be a really big reason for doing something so hard. That reason is your WHY.
What is that WHY?
- Is it to spread an important message that is weighing heavy on your heart?
- Do you have a cause that is super important to you?
- Do you want to make money to help support your family?
- Do you want to make money so you can donate to a very important cause to you?
If you stay in touch with your WHY and you remind yourself of it daily, it will come through in your writing. Your voice will be heard and your message will be told.
To Write A Great Blog Post is to be Focused
Turn off the gosh darn social media and other distractions. Turn it all off when you are doing your daily writing and when you are writing your blog post.
I am easily distracted. I’ll be writing right along and then I randomly click over to Facebook or Instagram or Twitter or YouTube. Next thing I know I am indulging in cute puppy videos or reading the comments on some overly funny or controversial post. I fall down the rabbit hole and when I finally climb out of the hole who knows how much time has been wasted. My focus is gone.
Stay focused. How do I stay focused?
Promise yourself to STAY OFF social media, news sites, cute puppy/kitten sites, etc. Just Say No.
Promising yourself doesn’t work? Okay. Install a time management blocker program on your computer. These type programs block unnecessary programs and websites during pre-determined times of the day. Even if you can’t help clicking over the program blocks the site and you can’t get access. You can find all kinds of free programs that serve this purpose.
Can you hack your way past all the blocks of your blocker programs like me? Okay. Go Nuclear.
Install a program like Cold Turkey Writer. I am writing this blog post right now through Cold Turkey Writer. Y’all, this program is epic. CTW literally shuts down everything on your computer for a certain amount of time or until a certain number of words are written. I have tried to hack out of this program and I can’t. I’m stuck. I’m stuck as I write these words. I currently have the program set to 30 minutes. I won’t be able to do anything else on my laptop until those 30 minutes are over. I might as well be writing this post!!Stay focused so you don't lose your message in the message of the world. Click To Tweet
A Great Blog Post is Vulnerable
A great blog post is one that written from a place of vulnerability. How do you get your message across? You get it across by being vulnerable and telling your story.
Have you noticed how much people love stories from people who are willing to tell everything, the good the bad and the ugly? That’s because people like REAL.
Being vulnerable will help your special and unique voice come out. Being vulnerable will give credibility to your message. Being vulnerable will help keep your WHY alive.
I have learned through experience that when I close the doors to my vulnerability my writing suffers greatly. It becomes fake and cold and doesn’t even flow. You can sense the lies through the page. I eventually lose the actual desire to write and oftentimes stop writing altogether.
Once I allow the doors to open and I am willing to enter the arena put myself out there, my writing takes off. I can’t keep my fingers still. That calling to write comes back to life.
Always be appropriately vulnerable with your audience. Be a person who struggles and celebrates. Allow your readers to enter into your world. Show them the real you. be real and true. And your readers will thank you for it by coming back over and over again.
A Great Blog Post Does Not Check Itself.
I know that one of the most frustrating parts of writing for a blog is making sure everything flows and reads nicely. If the writing is poor then readers will pop right off your site in one flick of a lamb’s tail. Trust me I know about this. I
Even if you do your daily writing, remember your WHY, stay focused, write with authenticity and vulnerability, your blog post still needs to be readable. Punctuation, grammar, and flow all have to be considered carefully. It all matters if you write a very formal post or a very friendly and casual post.
That’s why I have become best friends with Grammarly.
Oh my goodness. Grammarly saves me day in and day out. You can install Grammarly on your computer, as a Chrome Extension, and on Microsoft Word. I have it set up for Chrome and with Word.
Grammarly is like having a proofreader and editor in your back pocket.
I am a pretty good proofreader and editor in my own right. I was raised by an English major and a professional proofreader who never let bad writing leave the house. I am also not perfect and I always need help.
Grammarly proofreads as I write. I can see my mistakes as I go along. I can choose to fix right then or I can choose to fix all the mistakes when I’m done writing.
Grammarly forces me to think about how I am writing. For example, Grammarly hates passive voice. Well, I shouldn’t be using the passive voice anyway so I am grateful for the reminder.
I confess I can be a rather lazy writer. I just want to write my heart’s thoughts and push publish. That isn’t fair to my readers and that isn’t fair to myself. Grammarly does not allow for lazy writing. If I am being lazy about it then Grammarly will let me know, politely.
Just remember, though. Grammarly does not do your work for you.
You will still need to read your writing and make your own adjustments. Grammarly makes suggestions, albeit good ones, and you can choose to use them or not.
Grammarly does not and can not know my unique voice and funny little sayings. That’s okay. It isn’t fool-proof and doesn’t claim to be. Grammarly is a breath of fresh air and a trusted friend. I can count on Grammarly to give suggestions to make my writing better. If I take the suggestion that’s totally awesome. If I don’t take the suggestion because it really doesn’t go along with my voice then that’s okay too. We’re still friends. Grammarly can handle the rejection.
You CAN do this!! You have the tools to write a great blog post that people want to read without losing WHO you are.
This post was proofread by Grammarly